Jeff Mulligan’s Views on Adding Audio to Websites

Jeff Mulligan ran an A/B split test between two sales pages for one of his products and found that the pages where he had added an audio guarantee sold 57% and the page without the audio sold 43%.

Jeff Mulligan ran an A/B split test between two sales pages for one of his products and found that the pages where he had added an audio guarantee sold 57% and the page without the audio sold 43%.

Jeff Mulligan conducted an A/B/ split test.

Jeff split the traffic in half and sent the webpage with audio to one half and sent it without audio to the other. Then he tracked the sales to check which pages resulted in more sales.

According to Jeff Mulligan his sales would have been more had he added audio to both the pages.

To listen to Jeff Mulligan’s sample audio podcast, click here.