66% of online video watchers have watched online video ads, and 44% of those have taken action on what they’ve seen, according to OPA study.


66% of online video watchers have watched online video ads, and 44% of those have taken action on what they’ve seen, according to Online Publishers Association, OPA, Study.

Other findings of the OPA study include:

24% access video at least once a week.

46% watch video at least once a month.

27% online video viewers watch news.

26% watch funny videos.

Pam Horan, OPA vice president of marketing and membership, said: “The video viewing boom has been propelled by rapidly expanding video content and consumers’ increased reliance on the Web for news and entertainment. And while humorous videos seem to get the buzz, it’s hard news that is most frequently watched by Web users”. [source]

 

 

 

 

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