Technology online ad spend will hit $2.8 billion by 2007, according to a study by eMarketer. The computing category will account for 15% of total online advertising.


Technology online ad spend will hit $2.8 billion by 2007, according to a study by eMarketer.

The study also revealed that the computing category will account for 15% of total online advertising. It will increase 22% by 2007.

Computing category advertising decreased from 20% of total online advertising in 2003 to 18% in 2004.

Lisa E. Phillips, Senior Analyst at eMarketer, said: “The technology industry is going through major changes in platforms and business models, while it competes with consumer electronics. We expect online ad spending to keep pace with overall online advertising growth, but not surpass it in the next few years.

As hardware and software companies partner with Internet publishers and content providers to enter new markets and reach consumers in new ways, new convergence of the two industries is being created.” [Source]

To purchase the “Technology Marketing: Customer Driven Convergence” report from eMarketer, click here.

 

 

 

 

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