U. K. Online advertising spending has reached £1.4 billion, a 65.6% increase. The internet advertising’s market share has reached 7.8%, according to the results of the Internet Advertising Bureau’s bi-annual study.


U. K. Online advertising spending has reached £1.4 billion, a 65.6% increase. The internet advertising’s market share has reached 7.8%, according to the results of the Internet Advertising Bureau’s bi-annual study.

“The growth of online marketing in 2005 was so dramatic that it drove the growth of the entire media market. All other advertising media combined actually fell by almost £200 million year on year, but the rapid increase in online marketing expenditure ensured that the market as a whole still recorded a 2.5% increase in 2005, compared to 2004”. [source]

 

 

 

 

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