Over 74% of Asian women between 25-34 have access to the Internet and 66% of them have broadband connection, according to Pan Asia Pacific Cross Media survey.


Over 74% of Asian women between 25-34 have access to the Internet and 66% of them have broadband connection, according to Pan Asia Pacific Cross Media survey.

“According to the Pan Asia Pacific Cross Media (PAX) survey, conducted by Synovate on behave of MSN, women with higher than average disposable incomes comprise the fastest growing segment of female Internet users in the seven-market region of Hong Kong, Singapore, Malaysia, Taiwan, Thailand, Korea and India”. [source]

Synovate Findings include:

– 62% of the women aged 25 to 34 were receptive to advertising.

– They considered advertisements as a valued source of information.

– They had a high propensity to spend on branded and luxury items.

– In Hong Kong 56% intended to purchase luxury items.

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