SpecificMedia has launched Retargeting. Retargeting is an audience targeting solution for online advertisers.


SpecificMedia has launched Retargeting.com. Retargeting.com is an audience targeting solution for online advertisers.

Retargeting.com allows online advertisers to reach their target markets and provides click-through and conversion rates for online advertising.

Tim Vanderhook, President and CEO of SpecificMedia, said: “Because a consumer has already expressed an interest in a website by visiting it, retargeting is a highly effective tool for direct and brand advertisers alike. Some of our retargeting clients have experienced an eight-fold click through rate versus other forms of online advertising.” [Source]

For example, when a consumer exits a shopping cart on an advertiser’s website before making a purchase, retargeting can track the consumer and show ads about special offers about the specific product the consumer was initially interested in.

Advertisers can sign up for a 30-day free trial of the service.

For more information and to sign up for the free trial, click here.

 

 

 

 

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