Chan’s Latest Article: ‘Getting Stats from Overture.com?’
Read Patric Chan’s latest newsletter article with subject: “Getting Stats from Overture.com?”
Read Patric Chan’s latest newsletter article with subject: “Getting Stats from Overture.com?”
The following is a complete reprint of Chan’s article:
Most people will determine an online niche market to
be profitable or not based on the tool from Overture.com
If you’re not familiar with what I’m referring to, you
can check the searches of certain keywords that have
been made on search engines at
http://inventory.overture.com/d/searchinventory/suggestion
There, you’ll find out how many searches a month
for certain keywords from search engines like Alta Vista,
Yahoo, MSN, etc.
And most marketers will tell you a certain yardstick
number of searches will be good to determine how
profitable can that niche be.
If you’re still using this strategy, OH BOY.
First and for all, this strategy is correct. It makes
sense. The problem with this strategy is you’re not
applying any marketing techniques in it. You’re
relying on how profitable a niche can be based on
numbers only!
Besides, this is ‘old’ technique. I think, the first
time I heard about this strategy was way back a couple
of years. Does it still works? Yup — But you’re
missing out so many other ways to determine how
profitable a niche can be.
I mean, let’s say the keyword “lobster” has 30,000 ++
searches. Based on the number, it shows good sign. But
really, do you think you can make money in that niche,
the “lobster” niche? Maybe, maybe not. But for me,
I’ll definitely make sure that I’ve researched it by
using the numbers and marketing strategies first. The
next question is what is the medium that you’re going
to use to make money in this niche? Sell Lobster
online? I doubt it. So really, numbers don’t tell.
The worst is when you’re not applying any marketing
concepts and senses to it. Here’s one advanced filters
that I shared to my Chan Do Internet Success System
students:
===========================================
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===========================================
– Finding Hardcore Believers/Followers
There are certain niche markets that have people
willing to spend. These are the ‘believers/followers’.
It’s really hard for me to tell you which niches these
are … but as a simple guideline, ask yourself,
“How much do they really need it?”
For instance, model train hobbyists are crazy spenders
for anything related to “model trains”.
If your niche is “save marriage”, you’ll have a very
profitable online niche market because these people
need the information desperately. The value of getting
the problem solved is worth many times the cost of
your product.
Building a successful online business is no guessing
game. It’s a matter of making no money, some money or
A LOT OF MONEY. It can be scientifically “predicted”
to ensure your risk of failing will be very low.
You need to have an overall marketing system to
build a long-term profitable online business.
————————
Patric Chan is an internet infopreneur, international speaker
and author. His “Chan Do” Internet Success System Training
Program’s next intake is coming out soon. Register now before
it’s sold out again at:
You Chan Do It
*IMNewswatch would like to thank Patric Chan for granting permission to reprint this article.
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