Read Cody Moya’s featured article on “Finding Articles for Your Newsletters”.


Cody Moya’s featured article is reprinted here:

Finding Articles for Your Newsletters

It’s undeniable that one of your most powerful marketing tools is the emailed newsletter. Customers who want it have to sign up for it – that’s a contact.

When you put it together, you can slant the editorial content toward your products. You can use it to drive traffic to your site by putting in links to more complete information.

And you can use it as an advertising tool for yourself or your affiliates, slipping in subtle little teasers between articles or at the end of the newsletter. But maintaining a good emailed newsletter can be difficult, even nearly impossible.

You must publish them regularly (this is part of setting up a trusting relationship with your customer – how can you trust someone who doesn’t keep a regular schedule?), you need fresh new information in each one, and they must all drive your business in some manner. The hardest part, of course, is supplying it with articles.

The best articles are always the ones you’ve done yourself, provided you have some writing skill. You’re the expert here, and you know better than anyone else what your website needs to accomplish. But you can still use articles from others if you know exactly what you’re looking for.

One of the best ways to keep a pool of fresh, interesting articles is by using PRA – private-label rights articles. This is generally a collection of articles sent to you, the subscriber, on a regular basis.

The articles contain information about the markets you’re interested in, or about a variety of different things, depending on the subscription options you chose. And though they’re written by someone else, they are yours once you have paid for them.

This means you can change the text, add or delete information, add graphics, and finally sign your name to the articles as the writer if you choose. The text is yours; you are not required to retain a resource box or otherwise indicate that you did not write the article.

Using Private-Label Rights Articles in Your Newsletters

When you put together a newsletter, you should have a theme in mind, something that holds the whole thing together. If you have a collectibles website, perhaps a Star Wars theme or a doggie collectibles theme would work; or if you do alternative health, consider themes like acupuncture and Eastern medicine, touch therapy, herbs native to North America, or using humor.

If you’ve subscribed to a private-label rights service, you probably have a stockpile of articles you’ve never used. You can mine these articles, either for ideas on what to put in your newsletter, or for articles to go in virtually unchanged.

Even if you are using a varied private-label rights service – one that does not focus narrowly on a field – by focusing on a theme in your newsletter, you can dramatically change the number of articles you can use.

For instance, with the doggie collectibles, you can include an article on dog statuettes (that’s from collectibles), an article on vintage dog collars (also collectibles), and then an article on the history of dogs in art (that’s either art or dogs).

By keeping an open mind, you might be surprised at the ways you can leverage these articles. And by using a service that is less focused like www.YourOwnArticles.com, you might find that your newsletters are more interesting and complete than those of other competing vendors.

Recycling Private-Label Rights Articles

Once you’ve used private-label rights articles in your newsletter, you’re done with them, right?

Wrong. One of the wonderful things about PRA is that they are flexible and malleable enough to use in a variety of different documents. You can use the articles you’ve developed for your newsletter to put on your website if you like; or you can include them as part of a downloadable ebook or report.

Or you can use them as a viral marketing tool to spread information about you and your business. Article directories are repositories of viral documents just like this; you register and contribute your article, and others download it to use for free, retaining your resource box with a link to your website.

By using a variety of private-label rights documents to put together your newsletters, you might find some surprising cross-marketing.

For example, suppose your “History of Dogs in Art” article winds up on a website focused on dog breeding. It intrigues some customers there, and they follow the link in to your website.

Your focus is on collectibles, but you have a nice stock of dog art and dog statuettes – and the dog breeders love them. You’ve just acquired customers you’d never have marketed to on your own.

That’s the beauty of viral marketing with creative articles.

Here For Your Success

Cody Moya

ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts
course on Article Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com

*IMNewswatch would like to thank Cody Moya for giving permission to reprint this article.

 

 

 

 

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