Lorrie Morgan-Ferrero Announces ‘Speed Copywriting Workshop’

– How to write using a formula that is effortless and easy

– How beginners are able to compete with experts on a level playing field right away

– How one small change to your sales letter can send your shopping cart into overdrive with new orders

– How follow-up and extreme customer service will cause your competitors to drop off the planet

– How to get a repeatable result when you follow my method for writing a sales letter

– The truth behind what makes your copy “okay” versus what makes it sell like hotcakes to your target market

– Instantly diagnose mistakes with your copy so that it works harder for you immediately and translates to dollars

– How to improve your writing speed no matter how difficult it was for you before

– The 3 crucial rules of sales you must know before you can ever understand WHY someone buys (and why they DON’T);

– What background materials you need before you begin to write

– The hush hush resources you can use to learn more about your target market to practically read their minds

– How to scientifically profile your audience using the same methods deep pocket corporations spend millions on

– Where to go to spy on your competition and why you MUST not ignore this step

– How to get your copy to sound natural and conversational

– Ways to get your prospect to sing like a canary about what she is dying to spend her money on

– My secret to turning phrases into benefit-driven statements that attract attention

– How to dig up the right keywords and phrases your target audience thinks of when looking for your product or service

– Why you don’t need to be a writer to write great headlines;

– Learn which kinds of words stand out in headlines (and which to avoid at all costs);

– Let me show you the fastest way to uncover headlines that convert window shoppers into buyers

– Swipe all 10 of my busy-person templates for no-brainer headlines that get them reading

– Which fonts and colors are the most compelling to use (and which ones repel the reader);

– Learn the fastest and easiest way to split test headlines.

– The little insider secret that will have you writing captivating headlines in no time!

– What should RARELY be above your headline (yet most novices do it anyway);

– The method of chunking your copy into manageable sections

– The Number One Rule of Copywriting you must never underestimate!

– How “blind bullets” pack an extra wallop, create curiosity and entice them to buy, making your copy sell like never before

– How making the right choices of punctuation and formatting will dramatically impact your copy

– Ways to get your target market to trust you without stooping to hype and exaggeration

– The use of psychological hot buttons and mental gymnastics that hypnotize your reader into buying;

– When to NEVER ask for the order (yet clients with less marketing savvy will insist on);

– Which instances short copy actually outperforms longer copy (yes, those times do exist);

– How to get the maximum (ethical) price for whatever it is you are selling;