People in the age group of 25-34 prefer online editions of newspapers and online news aggregators, according to Outsell Study.


People in the age group of 25-34 prefer online editions of newspapers and online news aggregators, according to Outsell Study.

Newspapers are expected to phase out and go online completely, according to Ken Doctor, a lead analyst with Outsell.

Doctor said, “the basic trend is unmistakable. We’ve seen in our own survey that the average age of a daily reader is 55 years old, and the group with the strongest preference is 50-plus, while the strongest preference for online editions, as well as online news aggregators, is 25-34”. [source]

Doctor made this prediction during his discussion of the findings of a survey of major newspaper publishers by Outsell.

Outsell surveyed 2,800 news consumers, in an earlier survey, and a report containing Outsell’s recommendations for the future has been published.

To read the complete report in Media Post, click here.

To go to Outsell for the latest reports, click here.

 

 

 

 

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