Best Direct Marketing Strategies for B-to-B is a 90-minute, virtual seminar. Ruth Stevens will make presentations on topics such as ‘Where to get good B-to-B data’, and ‘What offers and incentives work in the B-to-B’.


Best Direct Marketing Strategies for B-to-B is a 90-minute, virtual seminar. Ruth Stevens will make presentations on topics such as ‘Where to get good B-to-B data’, and ‘What offers and incentives work in the B-to-B’.

Details of the Seminar

“Who Should Attend: Professionals in B-to-B marketing at all levels in all industries.

When: April 13 – at 12 Noon Eastern (New York City) Time

Duration: 90 minutes

Cost: One low price of $99.00”

Learnings from the Seminar

The expected learnings from the seminar are listed on the Marketing Prof site :

The learnings include:

“How DM budgets are allocated.

– Data sources: Where does B-to-B data come from, how is it organized, and how can you keep it clean? How business marketers use data for prospecting, cross-selling and account penetration.

– Creative strategy: How to speak to business buyers in a language that is relevant and powerful. How to get past the gatekeepers who are there to keep you away from your target. What are the best copy platforms to appeal to business buyers?

– Offers and incentives: Business people are often constrained from accepting incentives for personal benefit. What can you do to motivate them to action? A checklist of the offers that are working in B-to-B today. Plus, how to develop offers relevant to particular stages of the sales cycle.

– Media selection: The top media options for reaching the business buyer. You’ll be surprised at what’s working–and what’s not working for business marketers today.”

To get more information about the seminar, click here.

To register for the seminar, click here.

 

 

 

 

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