Internet will attract 6.5% of all advertising in 2008 and it will overtake outdoor ads in 2007, according to Zenith Optimedia.


Internet will attract 6.5% of all advertising in 2008 and it will overtake outdoor in volume in 2007, according to Zenith Optimedia.

Some of the key findings of Zenith Optimedia Advertising Forecast include:

– “Global ad growth to increase from 4.9% in 2005 to 6.0% in 2006, assisted by the stimulus of the World Cup

– Brazil, China, Indonesia, Mexico, Poland and Russia are all top-ten contributors of new ad dollars. Their ad market is expected to grow by US$19.2 billion between 2005 and 2008.

– Advertising accounted for 0.96% of world GDP in 2005, and Zenith expects this to rise to 0.99% by 2008”.

Zenith Optimedia publishes Advertising Expenditure Forecasts every quarter.

The title of Zenith’s latest report is: “World Cup to boost adspend growth in 2006 – Internet to sustain momentum to 2008”

Zenith has revised its internet forecasts upwards once again and it thinks that internet ad growth has continued to exceed expectations.

The price of Zenith’s report is £385.

To place an order for Zenith Optimedia report at £385, click here.

 

 

 

 

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