Clayton Makepeace has announced ‘The Direct Marketing Event Of The Year’ on April 20-22. Clayton says that he is going to reveal his copywriting secrets in the Marketing Summit.


Clayton Makepeace has announced ‘The Direct Marketing Event Of The Year’ on April 20-22. Clayton says that he is going to reveal his copywriting secrets in the Marketing Summit.

Ken McCarthy, Creator of the System Seminar, has sent an email about Clayton Makepeace’s Direct Marketing Event.

The Event announcement page title is:

“ANNOUNCING THE DIRECT MARKETING EVENT OF THE YEAR FOR MARKETING EXECS … COPYWRITERS … GRAPHIC ARTISTS … AND ANYONE ELSE LOOKING TO RAMP UP RESPONSE, REVENUES AND PROFITS ON THE INTERNET AND IN DIRECT MAIL:

America’s Highest-Paid Internet & Direct Mail Copywriter Reveals How YOU Can Create Ads That … Attract up to four times more new customers per month and … Make up to four times more sales to every customer you have!”

Benefits of the Summit

According to Clayton, in the summit he is going to reveal his copywriting secrets, new techniques and strategies. Clayton is also going to share “the 77 most profitable response-rocketing lessons I’ve learned during my 33 years in the direct marketing trenches”

According to the announcement, those who sign up for the summit will get:

1. More than 200 pages of printed color PowerPoint slides from my Summit presentations

2. My personal swipe file – more than 500 pages of my best-known direct mail promotions

3. Your Power Marketing “Goodie Bag” with more than $2,500-worth of response-boosting goodies inside

Clayton is going to share with the participants his seven sets of Persuasion Principles.

“1. How to select a theme for your promotion that virtually guarantees your ad will be read – voraciously – by your best prospects …

2. The world’s 8 most powerful headline writing techniques – and how to picking the most powerful one for the theme you’ve chosen …

3. The “C-E-C-R” formula for creating opening copy that prospects simply can’t put down …

4. The 7 most crucial qualities the main body of your sales message MUST have to win prospects over …

5. The 8 components of “an offer prospects can’t refuse.” Miss even one of these essential elements and your response will suffer. Include each one and watch sales skyrocket!

6. The 9 things you MUST do in closing copy to convince prospects that not ordering would be the DUMBEST thing they could possibly do!

7. The 9 essential secrets for creating order forms that almost make the sale all by themselves!”

Clayton’s Summit also include the following:

– Quick-start basics

– 8 preliminary sales every promotion must make to ensure maximum response:

– The Amazing “Chinese Menu” approach to headline writing

– How to start your sales messages with a BANG

– “In the trenches” copywriting 101

-Precision writing 101

– 7 Sales-killing ad writing mistakes almost everyone makes

– Fascinations that drive response through the roof

– How to multiply the selling power of testimonials

– Winning the soft offer challenge

– The art (and science) of the advertorial

– How to create an offer prospects can’t refuse

– Order form savvy

Competition for the Summit Participants

Clayton has also announced a competition for the participants.

“CLAYTON’S POWER COPYWRITING CHALLENGE: You’ll be challenged to produce and submit an actual promotion for a real product between now and April 7th!”

Price

The Fee for the summit is $5000.

Limitations

According to Clayton, there are only 20 seats available now.

For more information on The Direct Marketing Event Of The Year, click here.

To register for the summit, click here.

 

 

 

 

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