82% email marketers considered deliverability of their emails a challenge, according to a study by EmailLabs. 50% said filtering of emails by ISPs and corporations is the biggest challenge.


82% email marketers considered deliverability of their emails a challenge, according to a study by EmailLabs. 50% said filtering of emails by ISPs and corporations is the biggest challenge.

25% marketers said they do not have the expertise necessary to resolve their deliverability issues. 54% believed that permission practices, email content and coding have maximum impact on deliverability.

Kirill Popov, director of deliverability at EmailLabs, said: “There is a real disconnect for marketers between what they perceive is the impact on delivery and what ISPs actually do when deciding to block or not block an email. While aggressive content may get you filtered, a high number of complaints or bounced emails will get you blocked.” [Source]

31% considered deliverability as a significant challenge. 10% said they will make deliverability their top priority in 2006. 50% said they will focus on modifying their email templates. 17% said they will switch to dedicated IP addresses and 6% will use a third party accreditation service.

To download the complete survey, Source.

Sharing is caring