WhitePages has launched a behavioral targeting product, ‘In-Market Targeting’. In-Market Targeting will help the advertisers to reach customers looking for specific business categories in various geographic areas.


WhitePages has launched a behavioral targeting product, ‘In-Market Targeting’ In-Market Targeting will help the advertisers to reach customers looking for specific business categories in various geographic areas.

Susie Kang, senior vice president, WhitePages.com Network, said: “In-Market Targeting is a win for both our advertising clients and our users.” [source]

He added: “With the help of Revenue Science, advertisers can tap into an audience on the cusp of making a purchase decision by serving ads relevant to the user and the user’s interests, making it more likely they will click on the ad”.

Nick Johnson, chief revenue officer for Revenue Science, said: “The addition of geo-targeted keywords like city, state or ZIP code gives national advertisers a unique value-add not found with other search engines or portals”. [source]

WhitePages is a privately held company based in Seattle. This company provides online directory assistance services and free online residential directory assistance in North America.

Revenue Science is an online advertising company. This company provides behaviorally targeted advertising.

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