Yahoo is going to improve the relevance of its paid search advertising. For this the company will put new algorithms into full usage worldwide.


Yahoo is going to improve the relevance of its paid search advertising. For this the company will put new algorithms into full usage worldwide.

Yahoo is planning to launch new a technology. This technology will provide better ranking for contextual advertising, based on relevance.

Yahoo CEO Terry Semel, said: “This new design will rank listings based on price paid as well as incorporating other variables.”

Yahoo has launched a blog for publishers. It provides tips and other content related to displaying Yahoo ads.

To go to Yahoo blog, click here.

 

 

 

 

 

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