CMP Media has announced the launch of a new suite of sales lead development and database marketing solutions. The suit will provide 18 million online records.


CMP Media has announced the launch of a new suite of sales lead development and database marketing solutions. The suit will provide 18 million online records.

The source of the database includes print subscribers, e-mail subscribers, online registrants, face-to-face and online event attendees.

Bill Amstutz, senior vice president of Audience Marketing and Development, said: “The combination of our demographics, psychographics and observed behavior allows us to glean remarkable insights about the technology market. The more we know about our audience — the buyers of technology — the more value we can deliver to our customers — the sellers of technology.” [source]

He added: “We believe this is the most comprehensive business media database in the world.”

CMP Media has also launched a suite of database marketing products including data licenses, data appends, site profiles and prospect dossiers.

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