Marketers are going to spend $1.2 billion on online advertising, according to “Online Ad Targeting” from eMarketer. eMarketer has estimated that behavioral targeting spending will surpass the $2 billion mark by 2008.


Marketers are going to spend $1.2 billion on online advertising, according to “Online Ad Targeting” from eMarketer. According to the report behavioral targeting spending will surpass the $2 billion mark by 2008.

eMarketer Gives Three Reasons Behind The Growth:

1. “Behavioral targeting helps marketers get better results from fewer impressions.

2. Publishers like the fact that behavioral targeting delivers more revenue from some lesser pages.

3. Users tend to find ads targeted by their actions to be more relevant to their needs.”

“Online Ad Targeting” Report Answers Questions Such As:

“¢ “Which method of online ad targeting works best?
“¢ And for what purpose?
“¢ Will a blend of different targeting types produce the most effective results?
“¢ How can marketers avoid privacy problems when targeting ads?
“¢ More relevance: contextual or behavioral targeting?
“¢ Is engagement targeting’s lack of control really worth it?”

The price of “Online Ad Targeting” report is: $695.00

For more information, click here.

 

 

 

 

 

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