US Internet advertising revenues have increased 30% in 2005, totaling $12.5 billion, according to a report by IAB. Internet ad revenues for the fourth quarter totaled $3.6 billion, a 34% increase compared to the fourth quarter of 2004.


US Internet advertising revenues have increased 30% in 2005, totaling $12.5 billion, according to a report by IAB. Internet ad revenues for the fourth quarter totaled $3.6 billion, a 34% increase compared to the fourth quarter of 2004.

Among the types of advertising, display ads totaled $2.5 billion, compared to $1.8 billion in 2004. Sponsorships totaled $627 million, compared to $770 million in 2004.

Slotting Fees totaled $125 million, compared to 193 million in 2004. Rich media totaled $1 billion, compared to $963 million in 2004.

Keyword search totaled $5.1 billion, compared to $3.8 billion in 2004. Classifieds totaled $2.1 billion, compared to $1.7 billion in 2004. Email totaled 251 million and referrals/lead generation totaled 753 million, compared to 96 million and 193 million respectively in 2004.

Greg Stuart, CEO of IAB, said: “Interactive Advertising continues to experience tremendous growth as marketers experience its overall effectiveness in building brands and delivering online and offline sales. We are confident that this growth trend will continue as more marketers find Interactive to be an imperative and additional platforms including broadband video, gaming, iPTV and others continue to emerge as real opportunities.” [Source]

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