24/7 Real Media has launched Open AdStream 6. AdStream 6 is an ad management platform that combines web analytics and behavioral targeting with an ad serving and management platform.


24/7 Real Media has launched Open AdStream 6. AdStream 6 is an ad management platform that combines web analytics and behavioral targeting with an ad serving and management platform.

David J. Moore, chairman and CEO of 24.7 Real Media, said: “Yesterday’s proprietary, stand-alone solutions cannot deliver the efficiencies and real-time business intelligence that marketers need to make effective decisions and execute them in real-time.

Open AdStream 6 converts rich customer and performance data into actionable intelligence that publishers can use to boost the effectiveness of their online campaigns and maximize the revenue generating potential of their site. By providing publishers with greater clarity and control over their online advertising operations, we’ve transformed the complex art of digital marketing into a science.” [Source]

Through Open AdStream, audiences can be segmented and targeted with relevant ads in real-time. It allows publishers to create customized segments based on analytical data for audience groups.

For more information on Open AdStream, click here.

 

 

 

 

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