BlueStreak has launched IonMX. IonMX offers messaging abilities through SMS and RSS feeds. IonMX is based on BlueStreak’s IonMail email marketing solution.


BlueStreak has launched IonMX. IonMX offers messaging abilities through SMS and RSS feeds. IonMX is based on BlueStreak’s IonMail email marketing solution.

BlueStreak aims at offering additional features and functionality to increase email relevance, deliverability and performance. It also aims to improve workflow and reporting for its clients.

Key Features of IonMX include:

“¢ Segmentation of customers based on preferences, geo-targeting and purchase trends.
“¢ Split-testing, random sampling and holdout controls.
“¢ Workflow for engaging customers in dialogs and
“¢ Conditional content blocks to generate targeted landing pages.

IonMX uses a content checker to determine an email’s deliverability over spam filters. IonMX performs email authentication through Domain Keys and Sender ID support.

It also offers unlimited smart tokens for subject line A/B comparisons, a visual rendering preview, and Asian and European language options.

Doug Anderson, President of BlueStreak, said: “By offering these new messaging platform upgrades to improve workflow, enhance ease of use, and most significantly, increase deliverability and performance, Bluestreak is continuing our track record of producing solutions which dramatically increase ROI for marketers and agencies.

We’re especially pleased to be among the first to extend our email marketing capabilities to emerging channels like SMS and RSS to remain on the cutting edge of digital marketing innovation for our clients.” [Source]

IonMX also offers a mailbox monitor, which monitors and offers clients a breakdown of email delivery by ISP.

For more information on IonMX, click here.

 

 

 

 

Sharing is caring