Click Forensics has released the Click Fraud Index. According to the index, the average click fraud rate is currently 13.7%.


Click Forensics has released the Click Fraud Index. According to the index, the average click fraud rate is currently 13.7%.

The click fraud rate of companies running advertising campaigns online through Tier 1 providers, including Yahoo and Google is 12.1%. The rate for those companies running through Tier 2 providers is 21.3% and through Tier 3 providers is 29.8%.

The index also revealed that the average cost per search term for Q1 is $4.75. This data was for the top key search terms across search advertising industries, including retail, financial services, health & fitness, technology and entertainment.

90% of click fraud originated from the U.S and Canada. Outside the U.S, the highest percentage originated from China and France.

Tom Cuthbert, president and CEO of Click Forensics Inc, said: “One of the most interesting discoveries from the first round of data reported by the Click Fraud Index is the lower-than-expected rate of overall industry click fraud. People in the industry have previously pegged the click fraud rate at anywhere from 20-35 percent. However, we’ve found that the level is actually on the lower end of those estimates.” [Source]

The Click Fraud Index publishes data from Click Fraud Network. Click Fraud Network is a click fraud detection service that helps companies monitor their online advertising campaigns for fraud.

For more information on Click Fraud Network, click here.

To join the Click Fraud Network, click here.

For more information on Click Forensics, click here.

 

 

 

 

Sharing is caring