DoubleClick has launched Dart Adapt for publishers. Dart Adapt is aimed at optimizing campaigns, and enabling publishers to increase ROI.


DoubleClick has launched Dart Adapt for publishers. Dart Adapt is aimed at optimizing campaigns, and enabling publishers to increase ROI. Dart Adapt automatically matches ads with the audience.

David Rosenblatt, CEO of DoubleClick, said: “Optimization is an important emerging area of the online advertising market, bringing science and algorithms to the medium to help generate the best possible performance. By building a breakthrough solution that leverages the industry-standard DART platform, DoubleClick is uniquely positioned to provide both publishers and advertisers with the means to get the most return from their online advertising investments.” [Source]

Dart Adapt determines which ads are appropriate for which particular user based on user activity.

Benjamin Reid, Vice President of Sales Operations at About.com, said: “DART Adapt has allowed our clients to extract greater value from their online campaigns. DART Adapt is a potent tool that works out of the box with my existing business. It puts the power of some very advanced algorithms in my team’s hands and drives even greater efficiency.” [Source]

For more information on DART Adapt, click here.

 

 

 

 

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