Effective Frontier has launched Effective Frontier Express. Effective Frontier Express is a web-based application for online marketers to manage their paid search campaigns.


Effective Frontier has launched Effective Frontier Express. Effective Frontier Express is a web-based application for online marketers to manage their paid search campaigns.

Ellen Siminoff, president and CEO of Efficient Frontier, said: “We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.” [Source]

Express allows users to set up, launch, review and manage their campaigns. During the set up procedure, advertisers include their key marketing metrics, including clicks, units sold, registrations, revenue and daily budget spend criteria. Then they place a conversion tracking tag, using Efficient Frontier Tracker, for their metrics.

Marc Joseph, President and CEO of Dollar Days, said: “We manage thousands of keywords and were looking for a solution that could help us better manage our campaigns. Express has been the perfect solution, not only making it easier because of the automation functionality, but also increasing our ROI.” [Source]

For more information on Effective Frontier Express, click here.

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