iCrossing has announced the results of a survey on how US Adults use the internet to gather information on financial products and services. The survey revealed that users who search for financial products online grab the attention of retail financial service marketers.


iCrossing has announced the results of a survey on how US Adults use the internet to gather information on financial products and services. The survey revealed that users who search for financial products online grab the attention of retail financial service marketers.

The study, titled “How America Searches: Financial Products and Services”, is commissioned by iCrossing and conducted by Harris Interactive.

The study revealed that 70% of such users have high-speed internet access at home.

effrey Herzog, CEO of iCrossing, said: “As advertising continues to evolve, so too must the strategies that companies use to reach their target audiences. Companies should continue to pay attention to how consumers search for their businesses and search in general.” [Source]

Additional findings of the survey include:

“¢ 46% have a college education or higher
“¢ 64% have annual household incomes of $50,000 or higher
“¢ 48% follow through on their searches by applying online or offline for a financial product or service
“¢ 74% are reported as having good credit
“¢ 72% of online adults showed interest in learning about financial products or services
“¢ 60% of online adults who searched for brokerage accounts also showed interest in online trading accounts
“¢ 39% showed interest in retirement accounts and 39% showed interest in insurance.

To get a copy of the research report, click here.

 

 

 

 

Sharing is caring