Network World has launched the Strategic Tabulated Advertising Results reporting service. The STAR reporting service gives marketers a view on the performance of their ad campaigns.


Network World has launched the Strategic Tabulated Advertising Results reporting service. The STAR reporting service gives marketers a view on the performance of their ad campaigns.

STAR initially sends reports to marketers and agencies with their banner ads displayed on NetworkWorld.com or in its newsletters. Over the next few months, it incorporates the rest of its products, including a White Paper program, Executive Guides and Webcasts.

Evilee Ebb, CEO and publisher, said: “Today’s marketers are held accountable for the dollars they are spending, and we’re determined to make life easier for them. With our STAR reports, we’re able to help our advertisers and their agencies communicate results to their respective companies on a regular basis in a clear and concise format. During our test phase, advertisers were impressed with the extra level of service they received from us and the intelligence it provided.” [Source]

The STAR reports will be offered in addition to weekly leads for advertisers who subscribe to lead-generation programs.

For more information on the STAR reporting service, click here.

 

 

 

 

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