Meredith has acquired O’Grady Meyers, a marketing services firm in online customer relationship marketing (CRM).


Meredith has acquired O’Grady Meyers, a marketing services firm in online customer relationship marketing (CRM).

O’Grady Meyers will work as a self-contained entity within Meredith Integrated Marketing. The company is planning to provide multi-channel online and offline convergence opportunities to its clients.

Jack Griffin, Meredith Publishing Group President, said: “The acquisition aligns with our strategy of meeting the changing and growing needs of our client’s CRM activities and will allow Meredith to offer greatly expanded services to existing and new clients”. [source]

Patrick O’Grady, President of O’Grady Meyers, said: “Joining forces with Meredith Integrated Marketing will allow us to complement and greatly expand the valuable services we offer”. [source]

John Zieser, Meredith’s VP of Corporate Development, said: “Clients are demanding quantifiable data-driven programs and our 85 million-name database, direct marketing expertise and content expertise give us a tremendous advantage. A substantial part of our future development activities will focus on further enhancing our capabilities in customer relationship marketing, particularly in the interactive area”. [source]

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