Q Interactive has launched email services for the Q Network. Q Interactive expects its email list to grow to 40 million permission-based addresses by the year end.


Q Interactive has launched email services for the Q Network. Q Interactive expects its email list to grow to 40 million permission-based addresses by the year end.

The expanded email service is based on Q Interactive’s TrueConversion Engine. TrueConversion Engine is an automated targeting and optimizing system. It creates conversion rates through its use of demographic, behavioral and transactional data. It also controls email frequency for consumers based on individual preference.

The email service has a Partner Certification & Audit system, which certifies whether partners maintain compliance with Q Interactive’s email best practices criteria.

The email system also delivers email in the branded template of the partner from whom the consumer has agreed to receive email messages.

Matthew Moog, President and CEO of Q Interactive, said: “Our E-mail Service for The Q Network is a natural extension of our business model and a powerful complement to our TrueLeadsâ„¢ service, which enables advertisers to generate a high volume of quality leads across The Q Network and publishers to enhance revenue for their Web properties.” [Source]

For more information on Q Interactive’s email services, click here.

 

 

 

 

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