Fortin’s Blog Post: If Long Copy Stinks, Think Soap

Michel Fortin’s latest blog post titled “If Long Copy Stinks, Think Soap” discusses copy length and different approaches to copywriting.

Michel Fortin’s latest blog post titled “If Long Copy Stinks, Think Soap” discusses copy length and different approaches to copywriting.

Fortin mentions on his blog that John Riskowitz published one of his article and answered a question raised by one of his subscribers. According to Fortin, Riskowitz’s response to his subscriber has a “powerful lesson”.

Riskowitz’s response to his subscriber includes: “The copy only needs to be as long as it takes to do the job. For more complex products and services, longer copy is needed. But even for chewing gum, long versus short is relative”. [source]

To go to Fortin’s blog and read the complete article, click here.