Eva Browne-Paterson has released the Tuesday, May 9 issue of “EvieB’s New-Z” ISSN 1446-1447. The marketing article in this issue is titled ” Advertising Doesn’t Equal Marketing”.


Eva Browne-Paterson has released the Tuesday, May 9 issue of “EvieB’s New-Z” ISSN 1446-1447. The marketing article in this issue is titled ” Advertising Doesn’t Equal Marketing”.

Contents

The contents of the Newsletter are:

– Top Sponsor Ad: Earn at Home like the Banks Do!

– Editor’s Blurb: Don’t Forget Your Ad Submission

– Feature Ad: Need More Time To Work On Your Money-Making Projects?

– Best Bargains: Early Bird Special Offer Ends In Days… Save Up to 45% On Advertising

– Free Marketing Resources: Free Buzz Marketing DVD + JV Opportunity for June + Affiliate Marketing Formula

– Marketing Article: Advertising Doesn’t Equal Marketing

– Contest Draw: Did You Win Free Advertising Today?

– Middle Sponsor Ad: How To Find What eBay Buyers Want To Buy

– Subscriber’s Free Ads: Was Yours Published?

– Free Ad Placement Guidelines: Get the New Ad Code

– Bottom Sponsor Ad: Enter to Win in The Bottom’s UP Contest

– Ezines-R-Us Advertiser’s Ads: More Great Offers

– Free Marketing Tool Download: Article Writing Secrets

Article

C.J. Hayden’s article on ” Advertising Doesn’t Equal Marketing” discusses the difference between advertising and marketing.

“Advertising is only the tip of the marketing iceberg. The much bigger picture of marketing is underwater, much less visible. When you view other businesses on the surface, you may not even see all the different marketing strategies they are using behind the scenes. If you want to copy their success, you’ll have to copy their marketing, not just their advertising.

Marketing is everything you do to get people to buy your services. In its broadest definition, it begins with defining what your service is, who will buy it, and how much you will charge for it. Once you know those things, the main focus of marketing becomes finding people who might become your clients, letting them know what your service can do for them, and building their awareness and trust to the point that they choose to do business with you”. [source]

The article discusses in detail the mistakes that new marketers make and offers suggestions.

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