BzzAgent to Launch Five Word-of-Mouth Campaigns

BzzAgent, a word-of-mouth marketing and media firm has announced the launch of five word-of-mouth campaigns for top Canadian brands, including Penguin Group and Unilever.

BzzAgent, a word-of-mouth marketing and media firm has announced the launch of five word-of-mouth campaigns for top Canadian brands, including Penguin Group and Unilever.

The BzzCampaign program will begin in May 2006 and continue through the summer. The program will provide Canadian consumers with an opportunity to experience new products and help marketers deepen relationships with their customers.

The campaigns are developed in conjunction with Toronto-based Agent Wildfire. The company is inviting members of its volunteer community participate in these and other word-of-mouth programs.

To read the complete report, click here.

This report is in PDF format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.