26% of search engine marketers perform IT functions, according to a research by Jupiter Research and iProspect.


26% of search engine marketers perform IT functions, according to a research by Jupiter Research and iProspect.

Search engine marketers perform five other job functions in addition to search engine marketing and the companies are not much serious about search engine marketing, according to the research.

Research Findings of Jupiter Research and iProspect:

– 58% of search engine marketers perfom websites development

– 57% of search engine marketers do email advertising

– Jupiter Research has listed other advertising media that helps search engine marketing. The list includes:

– – 28% print advertising

– – 22% direct mail

– – 9% radio

– – 7% TV

– – 4% outdoor advertising

– 26% of marketers perform IT functions with search engine marketing

Robert Murray, President of iProspect, said: “While this finding was troubling ““ given the complexity of the medium and the quality of the results it delivers”.

He added “It may only be reflective of the limited pool of experienced search engine marketing talent available in the marketplace, and the need for some organizations to develop this skill set internally”. [source]

iProspect is a search engine marketing company.

Jupiter Research is an online research company.

For more information on the findings, click here.

 

 

 

 

 

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