Younger Consumers Target for Marketers

Younger consumers are a more lucrative target market for marketers, according to a study by Nielsen//NetRatings.

Younger consumers are a more lucrative target market for marketers, according to a study by Nielsen//NetRatings.

The consumer study, titled Australian Made: Exposing old myths and new truths on marketing to Australia’s maturing population, has identified a series of myths.

The study exposed myths surrounding Australia’s mass Market such as:

“Myth 1 – Australia’s ageing population consists of one, homogeneous group, typically labelled Baby Boomers

Myth 2 – Younger consumers are a more lucrative target market for marketers

Myth 3 – Life Jugglers and Life Surfers are brand loyal and won’t try new products and services

Myth 4 – Life Jugglers and Life Surfers are resistant to new technologies”

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