One in five consumers who applied for online home loans used search engines, according to a study by Compete and Forrester Research.


One in five consumers who applied for online home loans used search engines, according to a study by Compete and Forrester Research.

The study is titled “Online Mortgage Shoppers’ Paths To Purchase: Navigational And Survey Data Uncovers How Prospects Use Sites”. The study analyzed the behavior of applicants who searched the internet and applied for mortgage loans.

37% of such applicants applied for the loans online or submitted leads from the internet.

Compete Inc, provides permission marketing, analytics and consumer behavior analysis services.

For more information, visit Compete Inc.