Repeat Visitors More Likely to Purchase Online Than New

Repeat visitors are eight times more likely to purchase online than new visitors, according to a research by WebSideStory.

Repeat visitors are eight times more likely to purchase online than new visitors, according to a research by WebSideStory.

The findings of the study include the following:

– Repeat visitors in All Categories had a conversion rate of 12.61% and new visitors had 1.55%.

– Repeat visitors in Computers & Electronics had a conversion rate of 23.12% and new visitors had 1.49%.

– Repeat visitors in Apparel had a conversion rate of 7.56% and new visitors had 1.37%.

Ali Behnam, senior digital marketing consultant for WebSideStory, said: “For marketers of e-commerce sites, this data further drives home the importance of building customer loyalty online”. [source]

For more information on the report, click here.