Interactive Advertising Bureau has announced “˜Broadband Video Commercial Measurement Guidelines’ at IAB Leadership Forum. Guidelines provides details regarding the standards for counting online ad impressions.


Interactive Advertising Bureau has announced “˜Broadband Video Commercial Measurement Guidelines’ at IAB Leadership Forum. Guidelines provides details regarding the standards for counting online ad impressions.

IAB’s Broadband video commercial measurement guidelines state:

– A broadband ad impression can be counted when an ad counter receives an HTTP request and responds to it.

– The ad must be counted after the initiation of the stream

– Ad measurement should not occur when the buffer is initiated. It should occur when the ad begins to appear on the user’s browser

– IAB defines ‘Broadband Video Commercial’ as “a commercial that may appear before, during, and after a variety of content including streaming video, animation, gaming, and music video content in a player environment”. [source]

– The ‘Broadband Video Commercial’ definition includes broadband video commercials that appear in the ad content.

Bob Liodice, President and CEO, ANA. “These guidelines which promote consistent and reliable broadband advertising are a clear indication of the maturing of the interactive industry as a whole.” [source]

These Guidelines are an addition to ‘Ad Campaign Measurement and Audit Guidelines’ released by IAB in 2004.

For more information on the announcement, click here.

To read IAB measurements, click here.

 

 

 

 

 

Sharing is caring