Google AdWords has added budget options for ad delivery. Users can now choose whether they want standard or accelerated delivery.


Google AdWords has added budget options for ad delivery. Users can now choose whether they want standard or accelerated delivery.

The standard delivery option spreads a user’s ad impressions across the day.

The AdWords Help Center says: “For example, if you want to spend US$30.00 over 30 days, your daily budget would be US$1.00. With standard delivery, your ads would appear throughout the day, from 12:00 a.m. to 11:59 p.m.

If your system-recommended daily budget is US$3.00, you may receive only one third of all impressions possible during that time.” [Source]

The accelerated delivery option continues to display a user’s ads until his/her budget is used up.

“For example, you might choose to spend US$30.00 over the next 30 days, with a daily budget of US$1.00. If your system-recommended daily budget is US$3.00, you may receive all possible impressions until your budget is reached.

Therefore, you could spend your entire budget between 12:00 a.m. and 8:00 a.m.. In this case, your ads wouldn’t appear again until 12:00 a.m. the next day.” [Source]

For more information on standard or accelerated delivery, click here.

For more information on budgets, click here.

 

 

 

 

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