Read Patric Chan’s article on “Another Great Free Content: ‘Localization’ to suit the market”.


Patric Chan’s article is reprinted here:

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Another Great Free Content

Sunday, May 21, 2006 another great free content! When we were in Australia, we went to a Thai restaurant in Sdyney for dinner. Now, first of all, most of the diners were NOT Thais or Asians. However, the restaurant owner and the waitresses were.

The food was good but it’s not a 100% Thai food anymore!

Does it really matter if it’s the same recipe as it is in Thailand or not?

The fact is, if it’s using the same recipe and method of cooking used in Thailand, I don’t think the restaurant will get a flock of customers anymore because the taste might NOT be what the people staying at that neighborhood like.

For instance, I don’t like cheesy food. When I was in Australia, most of the food there has a lot of cheese in it compared to the food in Malaysia.

So this brings me to one marketing tip I want to share with you …

“Localization” to suit the market.

The Thai restaurant has produced the type of food that the local people want to eat. It doesn’t try to be smart — it offers what the “market” wants.

The biggest mistake a marketer can do is ‘falling in love’ with his product or thinking that he has a product that everyone would need.

When you write your salesletter, write what your readers want to read.

When you design your webpage, design it the way that they would like to see it.

When you offer valuable content, give them the content that they want to read or listen to.

When you’re advertising, advertise to the RIGHT PROSPECT.

For example, you might have an ebook teaching people how to grow big tomatoes. In your salesletter, don’t just write a salesletter to sell tips of how togrow big tomatoes! Write it to sell to tomato gardeners (Or whoever your target market is)!

Don’t worry about your product not being 100% targeted at them. As long as your ebook is about growing big tomatoes, you’re not manipulating. But you can write a targeted salesletter, can’t you?

Does this make sense?

Another way of looking at localization is starting from the end of the mind. What if, you have a list of subscribers who are interested about growing tomatoes? Obviously, create the info-product that is what they’re seeking! I know it sounds so simple. But hey, that’s the way to make a lot of money online.

If you understand this marketing tip 100% about how to suit your market, you’ll be very rich. If you did not see the importance of it, then this will just another marketing article. Review your online business and see if you’re ‘serving’ your market the way they wanted to be ‘served’.

About the author:
Patric Chan is an internet infopreneur, international speaker and author. His “Chan Do” Internet Success System Training Program’s next intake is coming out soon. Register now before it’s sold out again at: www.youchandoit.com

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Go to Chan’s blog Internet Marketing Tactics

*IMNewswatch would like to thank Patric Chan for granting permission to reprint this article.

 

 

 

 

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