Experian Consumer Direct has partnered with LashBack. Through the partnership, both companies aim at enforcing compliance to the CAN-SPAM act.


Experian Consumer Direct has partnered with LashBack. Through the partnership, both companies aim at enforcing compliance to the CAN-SPAM act.

According to the CAN-SPAM act, an advertiser is required to provide a legitimate unsubscribe link in every commercial email sent to consumers. When a consumer wishes to be removed from the advertiser’s mailing list, he/she can use the opt-out link.

Ty Taylor, president of Experian Consumer Direct, said: “Responsible e-mail marketing is a serious and important issue for Experian Consumer Direct, and we are proud to lead the cause by partnering with LashBack.

Using their data and technology helps us choose better partners and allows us to actively review the e-mail marketing process for compliance and hold our advertising partners accountable.” [Source]

Experian Consumer Direct is a provider of online credit reports, scores and monitoring products on the internet.

LashBack a provider of email reputation. LashBack offers UnsubSafe service to ISPs and antispam firms. UnsubSafe allows consumers to unsubscribe from email reputation providers safely.

Links:

For more information on the partnership, click here.

For more information on Experian Consumer Direct, visit Experian.

For more information on LashBack, visit LashBack.

 

 

 

 

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