Michel Fortin’s latest blog post is titled “Does Your Copy Have Personality?”. Fortin discusses different styles of copywriting.


Michel Fortin’s latest blog post is titled “Does Your Copy Have Personality?”.

Fortin discusses different styles of copywriting.

Fortin says, “Some people like hypey copy, while others prefer newsy copy. Some people like long, others prefer short. Some people drama, stories and testimonials… Others data, statistics and facts.

Does it all matter? Absolutely”. [source]

Fortin discusses the differences between these styles and the reasons for prefering one style over the other.

Go to Fortin’s Blog to read the article.

 

 

 

 

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