Alterian has acquired Dynamics Direct, an email and online marketing company. Alterian is going to launch “˜Dynamic Messenger’ to add email and online marketing capabilities to “˜Alterian Marketing Suite’.


Alterian has acquired Dynamics Direct, an email and online marketing company. Alterian is going to launch “˜Dynamic Messenger’ to add email and online marketing capabilities to “˜Alterian Marketing Suite’.

Features of Dynamic Messenger will include:

– Fully customizable client interface

– XML Web Services API

– .NET library supported online marketing execution functionality

– Flexible real-time database system

– Enterprise class user management controls.

David Eldridge, CEO of Alterian, said: “The marketplace is demanding online and multichannel marketing solutions featuring the analytical rigor and integrated functionality of database marketing”. [source]

Jason McNamara, President and CEO of Dynamics Direct, said: “Our customers will benefit from Alterian’s data modeling, visualization and analytical applications and will enjoy additional resources and infrastructure to better support and service them”. [source]

For more information on the acquisition, click here.

To go to Alterian’s website, click here.

To go to Dynamics Direct’s website, click here.

 

 

 

 

 

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