May 28 Last Day for Applying to Hartunian’s ‘Professional Speaker Training Program’

Breaking In and Getting Bookings:

– How to get booked the “lazy man’s way.”

– How to get your break into “the big time.”

– How to get paid while you learn the speaking business (this is the best on-the-job-training you’ll ever hear about).

– Where to go to get your speaking skills sharp as a razor blade in under 30 days.

– The 2 types of seminar speakers, hungry & happy — you’re going to be amazed at which one you are.

– What a “Welcome Letter” is and why you’d better use one if you plan on succeeding as a speaker.

Topics and Speaking

– The best topics to speak about (pick the wrong topic and you’ll go hungry).

– Why “soft” topics will spell your doom as a speaker.

– Why you should “know your material cold” (it’s not for the reason you think).

– Why you’re DEAD if you memorize your speech (yeah, I know what everyone else has told you).

– How to make your audience so comfortable with you they have no doubt whatsoever they should buy your products.

– AV equipment — what you should use and what you’d better not use (unless you want your audience snoring within the first 15 minutes).

– Why handouts can be deadly and can cut your income to the bone.

– Preprogram questionnaires (you’re not using one? Boy are you on thin ice!!!).

– The worst time to speak (if you’re stuck with this slot, just pack up and go home).

– The best time to speak (when I get that spot – and I almost always do — I know I’m taking a bundle of cash to the bank).

– How to be sure there are no surprises at show time (you’ll wish you knew this information when you run into your first humiliating problem and all you can do is stand there red-faced).

– The worst possible time to use humor in your presentation.

The Backend and Back-of-the-Room Products

– How to squeeze every last sale from your back-of-the-room products.

– How to split “back of the room” sales (this is the information seminar promoters hope you never find out).

– How to target your backend specifically to each audience.

– How to create and customize powerful “bonus packages” that make your audience pull out their credit cards and storm the sales table.

Working With Seminar Promoters

– How to lock up an irresistible win/win relationship with seminar promoters (make one stupid move here and you could permanently damage a profitable relationship).

– How to instantly sniff out the unethical seminar promoters (and then avoid them like the plague).

Other Critical Financial Details

– The difference between an “expense” speaker and a “revenue producer.”

– Why you must have a “minimum guarantee” and how much it should be (screw up on this on and you not only waste a lot of time, you also look like a real patsy).

– Deposits and payment terms — without knowing this, you may have a rough time getting paid — if you ever get paid).

– What percentage of sales goes to you and what percentage goes to the seminar promoters (make a mistake here and you’ll throw away thousands of dollars and look like a sucker).

– How to ensure you get paid a guaranteed amount whether or not you sell anything (don’t expect the seminar promoters to tell you this one!).

– Travel expenses — who pays what and why (if you don’t know this you’ll give up a bundle of money).

– Hidden traps in your contract (wow, can these mistakes cost you…BIG TIME!) I’ll give you the actual contract I use. In less than 60 seconds you’ll be able to customize the contract for your own use. You’ll then have the same rock-solid, bullet-proof contract I’ve used successfully for years.

– Risk reversals and guarantees (pick the wrong guarantee and you’ll have problems that won’t go away).

Growing Your Speaking Business

– How to get ground-shaking, roof-rocking, praise-the-Lord testimonials that’ll put more cash in your pocket.

– How to be sure you never step over the line of ethics when you speak (take just one step over that line and you’re through).

– How to become a Superstar speaker without killing yourself or sacrificing your life and relationships