B. L. Ochman’s latest blog post is titled “Toyota taps art institute students for campaign”. Toyota has commissioned the students to design an ad campaign through an education partnership, according to Ochman.


B. L. Ochman’s latest blog post is titled “Toyota taps art institute students for campaign”.

Toyota has commissioned the students to design an ad campaign through ‘Yari Debut Challenge’, according to Ochman.

Ochman says, “The auto giant has commissioned the students to design an ad campaign for its new Yaris through an education partnership called the Yari Debut Challenge. With only a $2500 budget, the students are designing an online campaign using blogs, mySpace.com and www.search4yaris.com to generate awareness about the product and their campaign, which culminates on June 3 in a downtown Manhattan scavenger hunt”. [What’s Next Blog]

Ochman provides more details about the campaign including how it will benefit the company and the students.

Link

Go to What’s Next Blog to read Ochman’s latest post.

 

 

 

 

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