The UK’s Search Engine Marketing will grow to £1.41 billion by the end of 2006, according E-consultancy’s 2006 Search Marketing Buyer’s Guide.


The UK’s Search Engine Marketing will grow to £1.41 billion by the end of 2006, according E-consultancy’s 2006 Search Marketing Buyer’s Guide.

Key findings of E-consultancy include:

– Growth of SEO services increases as more businesses know its effect

– More marketers are going for Paid Search ROI

– PPC keyword deflation will continue

– Search is becoming a part of overall marketing plans

– There is increased awareness about the need for SEO.

Linus Gregoriadis of E-consultancy, said: “Marketers will continue to increase their investment in Search because of the attractive returns and its accountability. The market will remain extremely buoyant through 2006 and beyond, though we expect the upward trajectory of Paid Search to flatten slightly as the market becomes more mature”. [source]

To read the complete report, E-consultancy.

For more information on the company, go to E-consultancy.

 

 

 

 

 

Sharing is caring