The internet will account for 13.3% of media advertising in 2006, according to a report by GroupM. The internet accounted for 9.7% of media advertising in 2005.


The internet will account for 13.3% of media advertising in 2006, according to a report by GroupM.

According to the report, the internet accounted for 9.7% of media advertising in 2005.

Additional key findings include:

– National newspapers will account for 13.2% of media advertising in 2006.
– National newspapers accounted for 13.8% in 2005
– The total media advertising spending will reach €17.8 in 2006, compared to €17.3 in 2005.
– Total media advertising is predicted to reach €18.5 in 2007.
– The internet will see a 39% increase in advertising revenues

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