Brendon Sinclair has released ‘Site Point Tribune’ June 1 issue 345. The Editor’s Perspective in this issue is: Increasing online sales, the big boys and video ads.


Brendon Sinclair has released ‘Site Point Tribune’ June 1 issue 345.

The Editor’s Perspective in this issue is: Increasing online sales, the big boys and video ads.

Contents

The contents of the Newsletter are:

– Introduction

– Editor’s Perspective: Increasing online sales, the big boys and video ads

– What’s New on SitePoint!

– Hot Forum Topics

– New Blog Entries

How to Increase Online Sales by 73%

Sinclair says in the article, “Whether you’re running your own web site, you’re a web developer, you run Google Adsense — whatever you do! — the key to your business’s success is to continually work on your site by testing and measuring, testing and measuring”.

Video Ads Will Work — there’s No Question!

This article lists the necessary conditions to make Google Video ads successful.

– The video ad must get decent click-through rates.

– The video ad must be engaging.

– The video must be well-produced. [source]

These points are discussed in detail in the article.

Link

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