Bob Serling has released ‘Direct Marketing Insider’ June 19 issue 16. Serling’s article in this issue is titled “The Most Powerful Word in Marketing”.


Bob Serling has released ‘Direct Marketing Insider’ June 19 issue 16.

Bob Serling’s article titled “The Most Powerful Word in Marketing” begins with:

“It isn’t “fre*e”.

It isn’t “you”.

It isn’t anything you might imagine.

So what the heck is the most powerful word in marketing?

Because what I’m about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you’re sitting or standing, lift your right foot off the ground about two inches and hold it there for a count of three”.

[email with the subject: #16 – The most powerful word in marketing]

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