Yahoo! and Current TV, a provider of viewer created content for television and the web, have launched “˜Yahoo! Current Network’.


Yahoo! and Current TV, a provider of viewer created content for television and the web, have launched “˜Yahoo! Current Network’.

The network combines the user submitted videos and studio-produced content, which will be available on Yahoo! Video platform.

“Yahoo! and Current TV will work with advertisers to develop new ad formats and integration opportunities to reach this audience in the most relevant ways. Advertisers will be able to purchase premier sponsorships and other packages, as well as pre-roll video ads and media banners on key Web pages.” [source]

The Yahoo! Current Network is available with four channels on Yahoo! Video. The channels allow users to view and upload videos, participate in rich communities and share their passions, according to Yahoo!.

The Yahoo! Current Network Channels include:

– Yahoo! Current Buzz

– Yahoo! Current Action

– Yahoo! Current Driver

– Yahoo! Current Traveler.

The channels will feature a selection of the viewer created video submissions and professionally produced Buzz videos.

The Yahoo! Current Network will also allow users to rate, review and share the videos.

The Yahoo! Current Network is available at video.yahoo.com/currenttv.

Company Information

Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

Current TV is a national network created by, for and with an 18-34 year-old audience. The network shows young adults what’s going on in their world, in their voice.

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