Dan Kennedy discusses ‘5 Direct Marketing Strategies’ in his Successful Marketing Strategies email. The email focuses on the importance of using advertising that asks for a direct response and where results can be measured, according to Kennedy.


Dan Kennedy discusses ‘5 Direct Marketing Strategies’ in his Successful Marketing Strategies email.

The email focuses on the importance of using advertising that asks for a direct response and where results can be measured, according to Kennedy.

Kennedy writes in the email: “In your previous Successful Marketing Strategy email we began our discussion on direct marketing and I begin with an understanding of direct marketing versus other types of advertising, promotion and marketing. Let me remind you of the three other types of ‘less
effective’ marketing that I pointed out to you which were:

1.Institution advertising

2.Non-measurable response advertising

3.Public relations and publicity”

[email with subject: 5 Direct Marketing Strategies]

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