The US online advertising spending will reach $21 billion in 2008, according to ‘US Online Ad Spending: Peak or Plateau?’ report from eMarketer.


The US online advertising spending will reach $21 billion in 2008, according to ‘US Online Ad Spending: Peak or Plateau?’ report from eMarketer.

eMarketer Data

eMarketer has provided the following data:

– Ths US online ad spend will grow by 26.8% in 2006

– Ths US online ad spend will grow by 15.1% in 2007

– By 2010, US online ad spend will reach $25 billion

– In 2006, total US online ad spend will reach $15.9 billion.

David Hallerman, Senior Analyst, eMarketer, said: “Internet ad growth won’t be able to maintain the historically high 30%-plus levels of the past two years, but that is not necessarily bad,

Internet ad spending right now is like a baseball player who hit 61 home runs two years ago, and smacked 55 dingers last year. Even if he hits 46 homers this year – another fine season by any standard – some observers will be quick to downgrade his feat in light of his history”. [source]

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.

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